Nike Air Max Day
A worldwide celebration of the iconic Air Max.
The three most influential sneaker designers in the world come together to celebrate Air Max Day ’16. We worked closely with Nike Sportswear to conceptualise and execute a huge global campaign culminating in events across the world.
We see the unique mechanics of each Nike designer’s mind through a series of kinetic sculptures of movement and energy as their vision is brought to reality. Hiroshi: The Editor of Air. Tinker: The Architect of Air. Mark: The Visionary of Air.
CREDITS —
Concept, Design & Direction:
ManvsMachine
Client:
Nike Brand Design
Audio:
Resonate
I made the Modeling/Sculpting and Texturing work for the Nike Sneaker in this spot. I got the Scan Data from FBFX in London. The Spot was produced by ManvsMachine. I used mainly C4D and Zbrush for the Model. Texture work was done in Photoshop. This spot was one of a big series ManvsMachine made for the Nike Air Max Campaign.
CREDITS
Concept, Design & Direction:
ManvsMachine
Client:
Nike Brand Design
Audio:
Resonate
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